It’s been an interesting evening of research, in between bouts of laundry, dishes and tidying. I’ve been reflecting on my two or three model rocketry books and what to do with them.
One thing I don’t want to do is just put the books out on the website, and leave out a tip jar. The reward for me at the far end of this is The Book: a physical artifact with my name on it and my words in it.
Another thing I don’t want to do is have to pay $325 for a block of 10 ISBN book numbers. (Or even $125 for a single book number.) This automatically closes me out of Lightning Source and the like. It also confirms to me that I don’t really care about being a “publisher.” I don’t want or need to get into that sort of business hassle.
That leaves me at Lulu and its three options: Published by Lulu (gets into distribution chain, no extra costs upfront), Published by You (gets into distribution chain, $100 resale of a Lulu ISBN number which I would own), or Lulu Marketplace (lives on Lulu.com, but not exclusively).
Getting into the distribution chain with Lulu instantly doubles the purchase price of the book, with half going to the wholesaler. Yuck! Now, my book would still be less expensive than anything comparable on the market … but much more expensive than a mass-marketed product which benefits from the economies of that scale. And again, I don’t really care about being a publisher, so I don’t really care about getting distribution. (In spite of the “But wouldn’t it be cool?!” voice behind my left ear.)
So, what *do* I care about?
I care about having this opus assembled into a reasonably proper-looking book. Truly I expect I’ll be my own biggest customer, as I buy copies to give to my Rocketeers. That’s okay. I can deal with using Lulu as an “on-demand” vanity press. And hey, maybe other people might buy copies. That’d be cool, too. Lulu Marketplace satisfies those needs. And it’s easier to implement revisions or corrections than it would be otherwise.
So what is the book? Well, the paper is letter-sized and “publisher grade,” a little lighter than the usual POD but still substantially heavier than stock office paper. It’s perfect bound (glued at the spine like a paperback novel) — I don’t think saddle-stitching (binding staples) would hold up under the target audience’s use, and coil binding is really tempting but adds to the price. Full-color cover, black and white interior. And I’ve got a minimum requirement of 84 pages. Once I start loading in all the new pictures and illustrations, I think it will be very easy to get from my current 64 to 84.
That works just fine for “Go For Launch!” or “How High?”, but the Projects book (which I think is changing into “Budget Rocketry Workshop”) isn’t going to get anywhere near that. I don’t want to fold “Workshop” into “GFL!”, and it wouldn’t thematically fit into “HH?” So I’m expecting “Workshop” will be PDF-only and $2.00 to $3.00.
Downsides? Lulu’s a bit finicky about the layout and format of the content I provide. But I understand finicky layout and format and I can make us both happy. Again, no wide distribution. No particular marketing advantage. I’m still not in the business of publishing, really. Piracy of the PDF? What, do I look like Hasbro or something? What worked for Microtactix works fine for me: put a fair and honest price on the product, and people will be more likely to buy than to steal … and if they do steal, and LIKE the product, they’re more likely to come back and buy it to make themselves legal.
I do still need to hire a pro editor to go through the book and catch my faults. But that’s after I finish writing, revising, and getting the illustrations in. Still. With some effort, I might have “Go For Launch!” ready for sale … this summer? I wonder if I can get the president of the NAR to give me a blurb…